Why Great Plants Aren’t Enough to Grow Your Business

Chad Massura, Founder and CEO of Rosy Soil, welcomes Leslie Halleck to How We Grow for a conversation about the business of horticulture—from customer education and authentic marketing to inventory planning and the future of garden center retail. 🌱

Drawing on decades of experience in research, retail, and consulting, Leslie explains how businesses can better connect what they know about plants with what their customers actually need.

You’ll hear:

- Why great plants still need a clear story

- How to approach sales through customer successWhy your next great employee might already be a customer

- Why marketing and production need to work together

- What root development reveals beyond the size of a nursery pot

- What an evolving garden center industry could mean for entrepreneurs

- A conversation for growers, retailers, and anyone building a business around plants.

Listen to the Podcast

Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-18-leslie-halleck-certified-professional-horticulturist/id1894065733?i=1000793454969

Spotify: https://open.spotify.com/episode/7isBP1m1LXJwtUWObvXdT0