Here at HH Headquarters we blend our skills to best meet your needs: We keep one hand in horticulture, and the other hand in your green industry business. Whether you're looking to grow a better landscape, or a better business, we have the tools tools to help you grow your game.
Horticultural Marketing & Branding
Don't have an on-staff Chief Marketing Officer, or need help improving your current company, plant line, or product strategy and brand? Leslie helps you develop an overall marketing strategy or marketing plan for your business or product. Leslie also provides creative direction and help you develop your company or product branding from scratch or refresh existing branding with fresh and relevant creative direction, concept work, and messaging development. We partner with a bevy of talented designers that can get your final graphic art and art production needs taken care of while we manage the overall project. If you have employees or contract designers you already like working with, we can plug into your existing team to provide creative direction and technical guidance.
Copywriting for Green Industry
We provide green industry specific copywriting and copyediting for all of your technical and marketing needs. Copywriting for horticultural books, blogs, catalogs, articles, whitepapers, advertising pieces and advertorials, company websites, print collateral, product packaging. Original and horticulturally correct copywriting for a variety of industry segment blogs such as landscaping, arbor care, design, garden centers, and growers.
Green Industry Business Consulting & Career Coaching
Leslie helps fine tune your green industry business, or emerging business, with industry-specific, business development coaching, marketing strategy planning, target customer profiling, and network connections. We can also coach your managers with training, staffing issues, budgeting and inventory control strategies. Training manual development. Plus, perform market research and case studies.
Are you an individual professional in the green industry? If you're looking for some one-one-one guidance to help you develop your career or new business, we can help. If you're a student, recent graduate, or newbie working member of the industry, we'll help you out on the pricing structure.
Leslie is a regular on the green industry speaking circuit and speaks on horticultural, green industry business, and marketing topics. Leslie will also speak at key public gardening events. Leslie is available for gardening related print, TV and radio interviews or segments. As a freelance writer, she provides article features, monthly columns, and photos for your industry or consumer horticulture & gardening publications.
Commercial Horticultural Consulting
Leslie F. Halleck, Senior Horticulturist. M.S., CPH
As a degreed and Certified Professional Horticulturist (ASHS), Leslie provides horticultural consulting to commercial clients such as greenhouse growers, landscape architects, design & build firms, landscape maintenance companies, and companies that create horticultural products. We support your work with site and plan review, plant recommendations, design enhancements and adjustments, maintenance recommendations and plans, greenhouse production improvements, grow lighting plans, product sourcing, technical copywriting, and product development support. Consulting can be as-needed or with ongoing monthly retainers.
Leslie can plug-in to work directly with you and your staff on your needs, or help you by communicating directly with your client. Leslie's extensive sales and management experience comes in handy. Sometimes when you need to tell your client "no, that won't work" it can be helpful to have a CPH to back you up. Conversely, when you need to sell a great idea or solution, a CPH's stamp of approval can close the deal.
Leslie takes a no-nonsense approach to horticulture; if you have a plant where it shouldn't be, or a lawn that's just not going to grow in the shade, she won't mince words about it and she won't promise you it can be fixed if she doesn't believe it can be. You'll always get direct and accurate advice as to action you need to take to get your project on track.
As a CPH, Leslie is also qualified to provide detailed reports that can be used for documentation, legal research or reports, legal claims, or expert testimony.
Consultations can be conducted on-site, in our office in East Dallas (near The Dallas Arboretum), or online or phone when applicable. Leslie's consulting services can be hired as needed or with an ongoing monthly retainer. Leslie has a 2-hour minimum for on-site consulting services, plus travel time. Ongoing consulting is billed in 1-hour increments.
Jill Mullaney, Horticulturist
Jill is a degreed horticulturist who can help you with your consulting needs for standard-sized residential properties. Do you need help with planting recommendations or planting plans for your clients? Jill has you covered. Jill provides site consultation for general landscape issues, planting recommendations, pest and disease issues, seasonal color design plans, and planting plans for your landscape projects. Jill also provides plant sourcing services. Jill still works and provides recommendations with Leslie's guidance and review, so you can be sure that recommendations you receive from either of us are accurate and consistent. Jill also holds a pesticide applicator's licence and is well-versed in both organic and synthetic pest control approaches.
Consultations with Jill can be conducted on-site, in our office in East Dallas (near the Dallas Arboretum), or online or phone when applicable.
Jill has a 2-hour minimum for consulting services, plus travel time. Ongoing consulting is billed in 1-hour increments.
Fees vary by horticulturist. We'll provide you rates and proposals after we've had a brief introductory conversation with you about your property and your needs.