What exactly do we do?
We blend horticultural know-how with marketing & business savvy to provide strategy, guidance, and creative direction to grow your green industry business or career.
We love the green industry and have spent 25 years discovering its nooks and crannies. That means we know our way around most of its moving parts. It also means our expertise and experience can be put to use in a variety of ways. Whether you need technical horticultural consulting support; content, branding develoment, and marketing strategies; or business & career coaching, we can help. We're excited by your green industry goals and laser focused on helping you improve your landscaping projects, and define your identity and deliver a message of value, relevancy and authenticity. Improving perception of value is key and we all want to earn more for the important services and products we provide. Our goal is to help you grow your game.
As a degreed and Certified Professional Horticulturist (ASHS), Leslie provides horticultural consulting services to commercial clients such as greenhouse growers, landscape architects, design & build firms, landscape maintenance companies, and companies that create horticultural products. We support your work with site and plan review, plant recommendations, design ehancements and adjustmetns, maintenance recommendations, product sourcing, technical copywriting, and product development support. Consulting can be as-needed or with ongoing monthly retainers.
Horticultural Marketing & Branding
Don't have an on-staff Chief Marketing Officer, or need help improving your current company, plant line, or product strategy and brand? We help you develop an overall marketing strategy for your business or product. We also provide creative direction and help you develop your company or product branding from scratch or refresh existing branding with fresh and relevent creative direction and concept work. We partner with a bevy of talented designers that can get your final graphic art and art production needs taken care of while we manage the overall project. If you have employees or contract designers you already like working with, we can plug into your existing team to provide creative direction and technical guidance.
Copywriting for Green Industry
We provide green industry specific copywriting and copyediting for all of your technical and marketing needs. Copywriting for horticultural books, catalogs, aritcles, whitepapers, advertising pieces and advertorials, company websites, print collateral, product packaging. Original and horticulturally correct copywriting for a vareity of industry segment blogs such as landscaping, arbor care, design, garden centers, and growers.
Green Industry Business Consulting & Career Coaching
We help fine tune your green industry business, or emerging business, with industry-specific, business development coaching, marketing strategy planning, target customer profiling, and network connections. We can also coach your managers with training, staffing issues, budgeting and inventory control strategies. Plus, perform market research and case studies.
Are you an individual professional in the green industry? If you're looking for some one-one-one guidance to help you develop your career or new business, we can help. If you're a student, recent graduate, or newbie working member of the industry, we'll help you out on the pricing structure.
Leslie is available for gardening related print, TV and radio interviews or segments. If you're looking for a confident and energetic speaker with plenty of TV and radio experience for your conference, event or staff training, Leslie provides lectures on horticultural, green industry business, and marketing topics. As a freelance writer she is able to provide features, regular content, and photos for your industry or consumer horticulture & gardening publication.
If you'd like to chat, please reach out via my Contact Page. Thanks!