What exactly do we do?
We provide strategy and guidance to grow your green industry business.
We also provide authentic and inspired content, writing, and marketing services for green industry companies committed to growth and value.
Let's grow together!
We love the green industry and have spent more than twenty years discovering its nooks and crannies. We're both excited by your business and laser focused on helping you define your identity and deliver a message of value, relevancy and authenticity. Improving perception of value is key and we all want to earn more for the important services and products we provide. Our goal is to help you grow your game.
We help fine tune your green industry company with green industry business development coaching, business and marketing strategy planning, and customer profiling. We can also coach your managers with training, staffing issues, budgeting and inventory control strategies. Plus, perform market research and case studies.
Horticultural Marketing & Branding
Don't have an on-staff marketing manager, or need help improving your current company, plant line, or product strategy and brand? We help you develop an overall marketing strategy for your business or product. We also help you develop your branding from scratch or refresh existing branding with fresh and relevent creative direction and concept work for company and product logos, collateral, packaging and the like. We partner with a bevy of talented designers that can get your final graphic art and art production needs taken care of while we manage the overall project. If you have employees or contract designers you already like working with, we can plug into your existing team to provide creative direction and technical guidance.
Concept & Copywriting for Digital & Print
We provide green industry specific copywriting and copyediting for all of your marketing needs: Blog writing, copywriting for your website, print collateral, or product packaging. We also project manage and provide creative concept direction for overall website improvements.
Advertising & PR
Content marketing services are supported with traditional marketing and advertising; we take care of advertising account management, contract negotiation, copywriting, concepts for radio, print and digital advertising. Create and execute custom PR campaigns and efforts through networking and community outreach.
Leslie provides horticultural consulting services to commercial clients such as landscape architects, design & build firms, landscape maintenance companies, and companies that create horticultural products. We support your work with site and plan review, plant recommendations, maintenance recommendations, and product support.
We are available for gardening related print, TV and radio interviews or segments. If you're looking for a confident and energetic speaker for your conference, event or staff training. Leslie provides lectures on horticultural, garden center industry and marketing topics. As a freelance garden writer she is able to provide features, regular content and photos for your horticulture & gardening publication. All speaking and writing services are fee-based.
If you'd like to chat, please reach out via my Contact Page. Thanks!