Deja Bloom Plant Pots
J.Berry Nursery hired us to create ideas for new packaging for the Deja Bloom Azaleas, for which we also helped provide creative direction for the brand logo. The goal of this packaging was to incorporate them into the On-the-Go Patio line, which we also branded for them. We created concept and copywriting for these info-structive containers that highlighted the adaptability of these plants specifically for use in patio containers. This branding was specifically created to cater to grocery store sales of smaller plant material. The info-graphic instructions on the back of the pots to help customers create a planter project on their own, even if sales staff was not available to assist them. Copy includes specific information on the types of planters to use, soil mixes, care instructions and companion plants.