Black Diamond Crapemyrtle Pots
J. Berry Nursery hired us to provide creative direction for new packaging for their Black Diamond Crapemyrtles to incorporate them into the On-the-Go Patio line, which we branded for them. We created the concept for these unique, colorful and info-structive containers that highlighted the adaptability of these plants specifically for use in patio containers. This branding was specifically created to cater to grocery store sales of smaller plant material. The info-graphic styled instructions on the back of the pots to help customers create a planter project on their own, even if sales staff was not available to assist them. Copy includes specific information on the types of planters to use, soil mixes, care instructions and companion plants.