"The Business of Selling Plants" will help entrepreneurs and industry members better understand the plant selling network from breeding, to propagation, to finishing, to wholesale and retail supply, grow better plant buying and live inventory management skills, as well as fine-tune pricing strategies; all to improve bottom line sales and profits. Interdisciplinary for plant shops and garden centers, garden designers, landscape build & maintenance, interiorscaping & plants stylists, greenhouse growing, landscape architects - all welcome!
The course is 6-weeks, online and asynchronous (to be more flexible with your schedules) and with weekly live Zoom office hours with me as a group or scheduled one-on-one as needed.
The course is interdisciplinary, meaning they are for those who aspire to work in or own their own business in the fields of garden design, garden center/plant shop retail, horticulturist, landscape maintenance, landscape architecture, plant growing, plant stylists, plantrepreneurs, arborists, and all allied trade. We will tailor conversations around everyone's individual disciplinary needs.
The courses are open enrollment: you don’t have to be a UCLA student, anyone, from anywhere, can enroll. You can take the courses for credit, pass/not pass, or not-recorded as simply continuing education. If you are a UCLA student, or are pursuing the Horticulture Certificate or Landscape Architecture Certificate in the UCLAx Horticulture program each 6-week course will be worth 2-credits. You can also hit your employer up for continuing education benefits!
CONCURRENT GROUP COACHING: I also have a 6-week Botanical Business Bootcamp Group Coaching session available fall 2024 that will run concurrently with (but separate from) my UCLAx course. You do not need to be registered for the course to participate in direct coaching, but UCLAx students in the business course are welcome to also sign up for concurrent coaching! Note that there are two groups available, with different start times for you to choose from. Registration opens 7/29/24