Registration open
Entrepreneurs, career transitioners and green industry employees in “The Business of Horticulture” learn to visualize and transform an amateur plant passion into a professional plant practice. To better understand and confidently navigate the horticulture industry of today - and create an action plan for a new or existing plant-based business, project, or career transition - students are introduced to the horticulture industry; how it works and its business niches and opportunities, basic business planning, marketing, sales and customer relationships, and growing teams. This course offers an interdisciplinary approach relevant to the fields of garden design, horticulture, landscape architecture, garden center or plant shop retail, nursery growing, interiorscape, landscape install/maintenance, arborist, and allied trade.
OUTCOMES
The course is 6-weeks, online and asynchronous (to be more flexible with your schedules) and with weekly live Zoom office hours with me as a group or scheduled one-on-one as needed.
The course is interdisciplinary, meaning they are for those who aspire to work in or own their own business in the fields of garden design, garden center/plant shop retail, horticulturist, landscape maintenance, landscape architecture, plant growing, plant stylists, plantrepreneurs, arborists, and all allied trade. We will tailor conversations around everyone's individual disciplinary needs.
The courses are open enrollment: you don’t have to be a UCLA student, anyone, from anywhere, can enroll. You can take the courses for credit, pass/not pass, or not-recorded as simply continuing education. If you are a UCLA student, or are pursuing the Horticulture Certificate or Landscape Architecture Certificate in the UCLAx Horticulture program each 6-week course will be worth 2-credits. You can also hit your employer up for continuing education benefits!
TESTIMONIAL:
“As a professional horticulturist with a new-ish small business, starting and owning a speciality houseplant shop, I realized I still had so much to learn about the Business of Horticulture. I thought I knew what I didn’t know, but after taking Leslie’s class, I realized there was so much more I hadn’t even considered!
Since taking her course this past winter, and working with Leslie one-on-one for some focused consultations, our small business has transformed from a guessing game of numbers to solid, sustainable, and measurable growth with data and intentional planning to back it! This year, our business is celebrating 34% growth, discovering and reclaiming “money left on the table” and trimming out portions of our business that were not serving our business nor our community.
What I LOVE about Leslie’s offerings is that they are specifically focused on the Horticulture industry from a business perspective which made the teachings feel very relevant and easy to digest and put into action. The course and one-on-one sessions have provided our team so much insight and confidence, with a challenge to think differently about even the most obvious parts of our business that we were too blinded to see. Having Leslie’s push to examine and dig deeper has presented us with a path forward in this ever changing industry where pivoting and adaptability are key to long term success and survival.
I HIGHLY recommend Leslie’s class and consultations, it was an investment in our business that has returned gains ten-fold and continues to yield rewards with each step forward.”
Laura Klavitter
PLANTED