In October 2018 we completed a deep-dive comprehensive hybrid farm plan/branding & marketing plan for the property growing activities and business operation as a whole. With the plan we provided both an agricultural and a business/marketing roadmap for the business as new family members take over the operation and carry it successfully into a new generation. Westcroft Gardens is currently working through our plan recommendations and has updated the company name and branding, as well investing in new production opportunities. We are excited to have helped this historic and multi-generation family business get back on a path of sustainability.
Westcroft Gardens is the oldest farm in Michigan still owned and operated by the same family. It is the oldest by 20 years.
Testimonial: "Finding a consultant to help with business planning/re-imagining for a nursery farm is like searching for a unicorn, but we found her! Leslie Halleck and her team at Halleck Horticultural are no-nonsense, get-it-done professionals that know the horticultural industry top to bottom and understand the market inside & out. They take the time to really get to know you, your business, and your goals in order to address all of those aspects in their completed project. Their work has provided invaluable guidance to us that will ensure we can grow our historic farm towards a successful future to last for many more generations to come."