In October 2018 we completed a comprehensive hybrid farm plan and marketing plan for the property and business operation. The goal of the plan is to provide both an agricultural and a business/marketing roadmap for the business as new family members take over the operation and carry it successfully into a new generation.
Westcroft Gardens is the oldest farm in Michigan still owned and operated by the same family. It is the oldest by 20 years.
Testimonial: "Finding a consultant to help with business planning/re-imagining for a nursery farm is like searching for a unicorn, but we found her! Leslie Halleck and her team at Halleck Horticultural are no-nonsense, get-it-done professionals that know the horticultural industry top to bottom and understand the market inside & out. They take the time to really get to know you, your business, and your goals in order to address all of those aspects in their completed project. Their work has provided invaluable guidance to us that will ensure we can grow our historic farm towards a successful future to last for many more generations to come."