J. Berry Nursery
We worked with J. Berry Nursery over several years to help them launch new aggressive marketing and branding initiatives. In addition to promoting the Black Diamond Crapemyrtle line, we created concepts and branding for two new proprietary plant lines: Patio Party Hibiscus (later renamed Hollywood Hibiscus) and On-the-Go Patio. We named the series and the new hibiscus varieties, developed the marketing language, created the logos, custom printed pots, tags and additional marketing collateral and promotion. We also helped with the branding and design for the Deja Bloom Azalea series. We also supported J. Berry on specific branding, design and consultation as needed as well as many print collateral projects and trade shows.
J. Berry Nursery is a wholesale nursery grower located 90 miles east of Dallas in Grand Saline, Texas.