What exactly do we do?
We provide strategy, guidance, and creative direction to help you grow your green industry business or career.
We love the green industry and have spent 25 years discovering its nooks and crannies. That means we know our way around most of its moving parts. Whether you need technical horticultural consulting support or content, branding develoment and marketing strategies, or business & career coaching, we've got your back. We're excited by your green industry goals and laser focused on helping you define your identity and deliver a message of value, relevancy and authenticity. Improving perception of value is key and we all want to earn more for the important services and products we provide. Our goal is to help you grow your game.
Business Consulting & Career Coaching
We help fine tune your green industry business, or emerging business, with industry-specific, business development coaching, marketing strategy planning, target customer profiling, and network connections. We can also coach your managers with training, staffing issues, budgeting and inventory control strategies. Plus, perform market research and case studies.
Are you an individual professional in the green industry? If you're looking for some one-one-one guidance to help you develop your career or new business, we can help. If you're a student, recent graduate, or newbie working member of the industry, we'll help you out on the pricing structure.
Horticultural Marketing & Branding
Don't have an on-staff marketing manager, or need help improving your current company, plant line, or product strategy and brand? We help you develop an overall marketing strategy for your business or product. We also help you develop your company or product branding from scratch or refresh existing branding with fresh and relevent creative direction and concept work. We partner with a bevy of talented designers that can get your final graphic art and art production needs taken care of while we manage the overall project. If you have employees or contract designers you already like working with, we can plug into your existing team to provide creative direction and technical guidance.
Concept & Copywriting for Marketing & Advertising
We provide green industry specific copywriting and copyediting for all of your marketing needs: Advertising copy, articles, advertorials, blog writing, copywriting for your website, print collateral, product packaging, reports, whitepapers, and the like.
As a degreed and Certified Professional Horticulturist (ASHS), Leslie provides horticultural consulting services to commercial clients such as greenhouse growers, landscape architects, design & build firms, landscape maintenance companies, and companies that create horticultural products. We support your work with site and plan review, plant recommendations, maintenance recommendations, product sourcing, and product development support. Consulting can be as-needed or with ongoing monthly support. Limited residential consulting services.
Leslie is available for gardening related print, TV and radio interviews or segments. If you're looking for a confident and energetic speaker for your conference, event or staff training. Leslie provides lectures on horticultural, green industry business, and marketing topics. As a freelance writer she is able to provide features, regular content, and photos for your industry or consumer horticulture & gardening publication.
If you'd like to chat, please reach out via my Contact Page. Thanks!