On-the-Go Patio Brand

J.Berry Nursery hired us to guide them through the creative direction process new product development with the goal of catering to current homeowner trends and retailer needs. We saw an opportunity to market their blooming shrubs to homeowners for use in patio container plantings. Thus, the On-the-Go Patio line was born! On-the-Go Patio is a branded family of plants that currently includes Black Diamond Crapemyrtles, Deja Bloom Azaleas and the soon to be released Patio Party Hibiscus, which we also branded for J. Berry. Such blooming shrubs are not often found in containers small enough to drop easily into existing patio planters. The 2.6L (nursery gallon) pot size will not only make them easier for customers to grab and go, but also to add to existing patio planters for instant interest and color.The entire line was created to make buying and planting easier for the customer and improve inventory turns for the retailer.

The new packaging concepts and copywriting we created for the On-the-Go Patio line, includes full color “info-structive” pots and tags. The unique containers highlight the adaptability of each of the plants for use in patio containers. This branding was specifically created to cater to grocery store sales of smaller plant material as well as mass merchants and independent garden centers. The info-graphic styled instructions on the back of the pots to help customers create a planter project on their own, even if sales staff was not available to assist them. Copy includes specific information on the types of planters to use, soil mixes, care instructions and companion plants. The organically suggested add-on sales make the project easier for the customer to complete with minimal assistance and improve the average sale for the retailer.

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